When COVID hit, our normal fast-paced hustle and bustle lives came to a screeching halt. After spending months at home, Slow Living has since become a huge trend that so many of us have embraced by appreciating the smallest things to offer. Collectively we are becoming more self-aware and eco-conscious which is great new for our planet and the fashion industry. This change has shifted consumers’ attention toward ethical brands rather than large fast fashion retailers. A brand doing its part to help bridge the gap between consumers and ethical apparel is second-hand clothing shop- Ethica Clothing. The second-hand clothing market is vital to fashions’ sustainability model and by making second hand garments easily accessible to consumers, Ethica is not only maintaining on trend but doing great things for the longevity of the industry.